Surviving the Great Depression
Eager to be part of the action, 28 year-old
Kenneth Stevens Van Strum moved to New York City late in 1927 and established
Van Strum Financial Service, an investment-counseling firm, at 730 Fifth Avenue.
An economist with a master's degree in business from
Harvard, Van Strum had already made a name for himself as a columnist in Barron's
and as the author of two respected books on stock market trends. Van Strum
did not know that his one-man firm would eventually evolve into one of the
oldest and largest investment management firms in the United States.
Just two years after Van Strum launched his business, the U.S. stock market
plummeted on October 29, 1929—Black Monday. As the Great Depression progressed,
millions of Americans lost their jobs; others saw their investments and savings
disappear almost overnight.
Despite the bleak national economic picture, Van Strum Financial Service
prospered. In 1930, Van Strum hired Harvard classmate Herbert Sands Towne to
open a branch office in Springfield, Massachusetts. Four years later, Towne
became a partner and the firm was renamed Van Strum & Towne, Inc.
In 1937, the pair helped to found the Investment Counsel Association of
America, a professional association for investment advisors. By 1940, Van Strum
& Towne, Inc., had nearly three-dozen employees in five locations around the
country and offered a variety of customized services to help clients of all
income levels attain their investment goals.