Insight Line—April 30, 2007

Rob Schumacher    
Statistical Noise: Be Careful What You’re Hearing

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Interpreting economic data is difficult enough for even the most trained practitioner, let alone those less skilled. You see, in many instances the quality of reported statistics both in the U.S. and abroad is suspect at best. More often than not, those closely watched numbers represent only best-guess estimates and are frequently subject to revision. Moreover, despite the inherent level of uncertainty in the numbers, many media outlets appear to find one rule widely applicable: never let the facts get in the way of a good story.

Granted, I’m not breaking new ground here. Even the Federal Reserve (the Fed)—with all of its information gathering ability—often finds itself relying on less than complete information and, as such, goes to great lengths to inform investors of that very fact. That said, in response to the Fed’s and others’ concerns, governments and private data services around the world are implementing programs to improve the accuracy, timeliness and usefulness of the statistical samples so critical to policy decisions. However, as I see it, the problem is that most, if not all, of the methodologies employed arguably capture data on traditional economic activity that, while useful, bears little resemblance to the evolving economies of the 21st century.

For example, consider just two of the growing number of factors that affect investors’ ability to ascertain economic reality from the data.

  • Globalization - An ever-increasing proportion of trade and investment decisions are now made on a multinational level. How should such transactions be captured in the data? Conventional methods seem inadequate or unrealistic as businesses off-shore, outsource and contract components on a global basis. In essence, capacity utilization is no longer limited by geographical location.
  • Intellectual Capital - Most data-gathering methodologies are constructed to track the production and movement of physical goods. In that an ever-increasing amount of economic activity relies on software, telecommunications, financial services and intellectual capital, how can investors be certain that such activity is properly detailed, reported and interpreted?

Yet investors can’t ignore the role data plays—it shapes market opinion. Therefore, I suggest investors gain an understanding on how to properly use it. My practical guide to evaluating the utility of statistical data includes consideration of these five factors:

(1) Is it relevant? What does the data reveal about established trends in the economy? Does the data represent the status quo or a change? And if it’s a change, is it imminent, gradual, expected or unexpected?

(2) Is it timely? To be of any use, the data must be current.

(3) Is it readily available? While the government does produce volumes of statistical data, a vast amount is only available through obscure sources. The discovery of gems of information may make for interesting academic studies more so than appropriate investment guidance.

(4) Is it reliable? Any statistical series that moves erratically is of little use in the short run. While the number may be interesting to the press, it usually has little value to investors.

(5) And perhaps most importantly: What does it mean in perspective? All too often, investors neglect to consider that data expressed in percentage terms is sometimes less meaningful than when considered in absolute magnitude.

Statistical noise is part and parcel of the investment landscape. However, as I see it, the astute investor understands just because the noise level is elevated does not pre- ordain that it is correct.

This material has been prepared using sources of information generally believed to be reliable. No representation can be made as to its accuracy. The forecasts and opinions in this piece are not necessarily those of Van Kampen, and may not actually come to pass. Information in this report does not pertain to any Van Kampen product and is not a solicitation for any product.


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